“Zinc, iron, protein,
B-12!”
“Refuel and rebuild muscle with beef!”
“Try one of beef’s 29 lean cuts!”
We answered questions about places to buy beef, how
to prepare beef, and why the protein in beef is so important to athletes like
those we were talking to.
More than once, we heard runners say that they had waited
the entire race for their steak sample, or they remembered last year getting to
the finish to eat beef or this was their favorite race because they knew there
was steak at the finish line.
And more than once we heard the following while bite-size morsels were devoured:
“Oh, I’m a vegetarian, but I do need the protein.”
“I guess I’ll take a 5-minute break from being a vegetarian.”
“It smells so good. Guess I’ll be a vegetarian tomorrow.”
But the one I liked best was this female runner who took this
sample from the plate, put it in her mouth and exclaimed how good it was before
asking what it was. When beef was the
answer, she hesitated above a nearby trash can to dispose of the partially chewed
sample and said, “It tastes so good, and I’m a vegetarian,” and she kept on
chewing!
My point is that so many people claim to be vegetarians, yet
when tempted with something that smells great, tastes amazing and offers a
definite health benefit, people were swayed.
Now, some people did flat turn us down due to their beliefs and good for
them. However, those who “took a break”
from vegetarianism, are probably not that devoted to it. They chose that way of thinking for different
reasons. But with that charcoal grill
and cattlemen grilling fresh steaks behind the finish line – that was the last
straw.
Most of my readers are meatatarians. And so am I.
Today I urge you to tell your beef story and share the health benefits
with someone who is “unsure”…I can tell you the samples we were handing out looked
much more tasty than the protein bars!
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