YCC: Life Changing Experience

Ok, so one week ago I wrote about the first three days of the Young Cattlemen's Conference (YCC) conference that I was attending.
Little did I know that the best was yet to come.



The trip was intense. We slept a little, traveled a lot, experienced much and made friendships to last a lifetime. We toured feedlots in our shit kickin' boots, and made our way to Capitol Hill in business suits to talk to our respective state congressmen and senators to be a voice for the beef industry. We toured the plant where McDonald's hamburger patties are formed and we watched as the Chicago Board of Trade opened on Monday morning. We drank beer. We danced. We tried tongue, and other cuts of meat that are usually exported.

We exchanged ideas and shared information. We rode in buses, airplanes, and even crammed 22 of us in a 12 passenger van. We shared cabs and we shared rooms. And, in the end we are stronger in our beef industry knowledge, leadership and communications skills. We heard from people who work at NCBA, USDA, FAS, USMEF, JBS, OSI and CAB. We supported the PAC--oh man did I support the PAC! We graduated with our MBAs (Masters of Beef Advocacy) and we survived YCC.

I wish I could give a day-by-day and play-by-play account of this trip. I could talk about it for days, and I will, so don't get me started unless you really care and have a lot of time. I would encourage any of you involved in the beef business to GET INVOLVED. Join NCBA. Apply with your state affilliate or the Angus Foundation to attend YCC. It is an experience that will change your life. I know it did mine.



This entry is dedicated to my classmates: 2010 YCC, you are the best and brightest in the beef industry. Thanks for sharing 10 days and many memories with me!

Experience of a lifetime

Yesterday I embarked on the experience of a lifetime. For me, like most people, it is a once-in-a-lifetime experience and I am honored that the management team at the American Angus Association selected me for this honor. You see, I am not part of the 2010 Young Cattlemens Conference (YCC) class through the NCBA. So, I flew to Denver on Wednesday afternoon, only after putting the 2010 BLI class on it's bus North, and started my trip of a lifetime.

YCC is designed for young cattle producers and industry professionals 25-50 years old, and one must be nominated and sponsored by an NCBA affiliate. I'm the third staff member the AAA has sent. Thanks Bill, Bryce and Rich! So, what is little ol' event-planner me doing on this trip? I am meeting cattle ranchers, feeders, cattle women and NCBA staff. Some are Angus enthusiasts and some are not; but we all share a passion for the beef industry. Yesterday I shook hands with the CEO of NCBA; and I've made friends with the president-elect of NCBA, Bill Donald from Montana. Some of my "classmates" are from the King Ranch and Parker Ranch, both so well known; and others are from small family farms; while yet others represent the feeding industry in SW Kansas. And others use Angus genetics. Today one producer from Washington just got his data back from his AngusSource calves, and had 85% grade Choice or better, so I discussed Certified Angus Beef qualifications with him.

So, what have we done on this trip? Day 1--yesterday: we met at the NCBA offices, met one another, learned about NCBA, and had a personality assessment from the folks at Elanco. I'm a BLUE according to the Insights assessment--organized, analytical. Who would have guessed...And last night we had wonderful steaks.

Day 2--today: we spent the day in Greeley at the JBS plant, which meant I made it through my third plant without passing out, visited the Fiver Rivers Kuner feedlot, and then had dinner at JBS offices, which were fantastic. Their staff prepared us cuts of beef not traditionally available in America, but rather cuts that Asians and Brazilians would eat. And, yes, I even had tongue for the first time. And, I liked it!



What will days 3-10 hold? 1 1/2 days left in Denver learning more about the industry and touring a Safeway store; Monday morning we'll wake up in Chicago and visit the Board of Trade and OSI. And Tuesday through Thursday, watch out D.C. We're going to visit our respective state law makers, visit the USDA and Canadian Embassy. We'll have media training and issues training first--all things I'm VERY excited about. Wednesday night, we'll be back on some familiar turf, as Whitestone Farm at Aldie, VA, hosts us for dinner. I can't wait!

Stay tuned for more about my adventure of a lifetime. Thanks to Logan Ipsen and Jerry Cassady for taking the 2010 BLI class on tour this year, and thanks to all the staff pitching in at next week's Board meeting! I know I will walk away from YCC with a new perspective, new ideas, new colleagues and friends, and memories of a lifetime!